In translation and marketing alike, understanding your target audience is essential. This might seem obvious, but it’s very important that the creative translation agency that takes care of your marketing translation project has as much information as possible about the audience you are targeting.
We also believe that creative marketing translation projects always yield better results when we take a collaborative approach. In this regard, we recommend that you are open to translators needing clarifications. Sometimes we might even ask for your feedback about the suitability of a re-phrase that would work best in the target language.
Whereas the translator is an expert in the linguistic field, we do understand that our clients are the subject matter experts in most cases.